August 28, 2003

The Pornography of Grief

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Slate has an article on the growing popularity of the memorial T-shirt, that classy article of clothing designed to remind the world that we will never forget until such time as we burn a hole in our sleeve. Such items have become so popular that the newest threat in Oakland, California, public schools is "Don't make me put your face on a T-shirt."

What's troubling about this trend isn't so much the tackiness, but the notion that our society is marketing death and grief in the same glossy, disposable way we've marketed sex, food and clothing. These shirts feel a bit like the pornography of grief -- the emotions of loss and mortality are reduced to a disposable memorial you can purchase for ten dollars.

Chattanooga has its own distinct example of this trend: the MAKUS billboards. You probably remember the first time you saw one; the typical reaction is an open-mouthed wordlessness that can continue for days. It's not ususual to see photos of dead teenage drivers used to remind living drivers to buckle their seat belts. It is unprecidented to see that dead teenager looking so... um... sexual. There's a horrible necrophiliac sensibility about these signs, as if teenage girls are supposed to be inspired to safety by the hot shirtless dead kid. Here the santitized glamorization of death takes on a creepy erotic dimention. Who thought this was a good idea?

If I should die young, please, PLEASE don't put my image anywhere. I promise if you do, I will haunt you.

Posted by mesh at August 28, 2003 02:26 PM | TrackBack
Comments

Mesh, when you die, I'm gonna get a big tattoo of you on my left butt-cheek, then take a picture of that, and put it all over bill-boards and t-shirts.

Posted by: JosiahQ at August 28, 2003 04:57 PM

I personally hate those billboards. It's really sad in how they've used the image of their own son in such a "calvin klein-ish" way. My philosophy about MAKUS was that it's taking money away from legitimate organizations, most state highway safety offices could use funding instead.

So far, they've put up billboards and had a golf tournament...what about their programs? They're asking for $4k for a lab. I use to do media buying and those large CC boards "ain't" cheap. For what they spent on about 6 of those boards, they would have the money they needed.

Posted by: Mike at August 28, 2003 05:01 PM

so go vandilize

like http://asapnz.netfirms.com/

Posted by: matt at August 28, 2003 05:06 PM

I think this is kind of in the same vein as those trite and cheesy christian t-shirts that trivialize the gospel. If I saw this billbord I would think it was advertising something and probably not read it.

Posted by: Joy Lynne at August 28, 2003 05:26 PM

For some time now, grief has been reduced to something pornographic. I'm thinking of the trend among some in the media to broadcast the emotional reactions of those who have just suffered a tragic loss. These are moments that are no less deserving of privacy than anything of a sexual nature but, hey, obscenity in whatever form sells. And then over time, the thing that has been profaned becomes cheap and disposable. The current trend is disturbing, but is it really all that surprising?

Posted by: Kevin at August 29, 2003 10:56 PM
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